Choosing to invest behind a new product launch is one of the most difficult and important decisions that manufacturers make.

Our approach stands at the front of the industry for making new product commercialization decisions, helping you make more informed choices at this stage. Our experienced client service consultants have the full array of analytical tools at their disposal to provide comprehensive guidance to your new product team.

Nielsen’s framework represents a model of the consumer adoption process, which we use to help diagnose your new product’s ability to achieve true consumer adoption. A holistic consultation on all elements of the consumer “bundle,” including breakthrough ability, packaging, branding and communication strategy, brings critical insights to inform your launch strategy.

Our leadership position in the innovation space has allowed us to develop databases including thousands of new product marketing plans. This unique capability gives us the unmatched ability to consult with you on improving the level and allocation of support for your new brands.